About WAKE THE ROOM

Wake The Room is led by Shaun Jackson, a marketing and brand strategist who specializes in making the boring unboring without sacrificing clarity or credibility. With nearly 30 years of experience leading B2B organizations of all sizes and budgets, Shaun has built and guided marketing teams across early-stage companies and global enterprises alike.
 

She is known for turning complex, technical, and often overlooked subject matter into stories that hold attention and actually land. Among her clients is AssetFynd, where Shaun serves as a fractional Chief Marketing Officer, translating go-to-market strategy into compelling stories and campaigns that reach and engage prospective audiences.
 

Shaun is no-nonsense by design. Her nickname, “Action Jackson,” comes from a reputation for moving quickly from strategy to execution, underpromising and overdelivering, and focusing on what actually gets results rather than what looks good on paper.
 

She also brings a distinctly human approach to the work. Shaun is direct, candid, and deeply invested in her clients’ success. She is known for being highly collaborative, genuinely fun to work with, and for forming close, trusted relationships with the leaders she partners with.

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Shaun approaches AI as a fundamental shift in how modern marketing is developed and delivered. She uses it to sharpen insight, accelerate execution, and elevate storytelling without replacing human judgment.
 

Her work reflects a deep understanding of how leaders communicate under pressure and what it takes for a message to be understood the first time.