People are Talking
When Shaun Jackson came on board as our Fractional CMO, we had an interesting start-up story worth telling but no platform or plan in place to tell it. In less than a year, working with a minimal budget, Shaun built our brand from the ground up. She created and managed our: visual identity, messaging, content strategy, ABM campaigns, conference presence, a vodcast series, and a LinkedIn presence that grew our following 12x in six months.
We definitely gained positive attention in our market.
But what I keep hearing most from industry partners and competitors is about the quality of our marketing initiatives. They noticed our marketing because it stood out, and that it was refreshingly different from what typically circulates in our space. That kind of unsolicited recognition from people who have every reason to ignore us says more than any metric.
Shaun operates like a full marketing department. Strategy, execution, creative direction, analytics, and thought leadership. All delivered with the discipline of someone who has been doing this at a senior level for decades. She delivers enterprise-grade output with startup-level resourcefulness.
Darren Jack, CEO & Founder, AssetFynd
While working with Shaun at Nexient, I had the pleasure of collaborating with her on numerous occasions on very different types of marketing programs. In each case Shaun took the time to understand the objectives, develop compelling programs & be flexible when the target, or other parameters were moved. Shaun's followup, execution, flexibility & positive attitude will always serve her well as she moves through her sure to be very bright career. I look forward to the opportunity to work with Shaun again in the future.
Keith Roseland-Barnes, Founder, NORTIQ
Shaun and I have worked together for 3 years at KUBRA and during that time I witnessed Shaun scale and modernize the marketing function at a critical time in KUBRA’s history. As SVP
of Marketing, Shaun brought on a staff of talented individuals and led the team's success scaling both lead generation and brand recognition. As the Chief Revenue Officer for KUBRA both my team and I benefited from Shaun's hands-on, collaborative approach, allowing the sales and marketing teams to quickly pivot on business initiatives. Ultimately, driving results that exceeded the business plan leading us to break revenue records. I recommend Shaun to any organization looking for a gifted marketing leader that will make a significant impact on company growth.
I've had the pleasure of working with Shaun since Harland Financial Solutions was acquired by D+H in 2013. As a sales leader I am reliant on marketing on many levels. One of those most near and dear to my heart is on the demand generation side, or more bluntly putting butts in seats. Shaun is an expert and leveraging data to determine how best to make that happen and has contributed substantially to the success of the sales organization over the last five years. At the end of the day what makes Shaun special is the ability to ignore all the obstacles and focus on the opportunity to get the job done.
Michael Dionne, C-Suite Fintech Executive
Shaun is a dynamo. It has been my honor to work with such a dedicated, high energy, motivational and all around great leader and person. Shaun is the consummate professional and approaches all that she does with a positive attitude, is the calm in a storm, sees the bigger picture and takes action to ensure success. You know that whatever project she touches, it will be well-planned, organized, and successfully delivered. She is exceptional in her ability to effectively communicate, works well cross-functionally, owns her projects and inspires all to want to reach a little farther and be just that much better. No matter how busy her day, you can always count on Shaun to take the time to give a motivating word to her team and colleagues and brighten ones’ day. You'd never go wrong having Shaun be part of your leadership team.
Cheri Jacques, VP Commercial Card Product Manager at UMB Bank